←  Back to selected work
Asterra · Global Commercial Build

Building for global growth.

Asterra needed to strengthen critical commercial capabilities from its US base, with responsibility extending across global markets.

Neach supported four complementary searches spanning sales, channels and marketing. Each required more than strong functional experience.

The capabilities

Four connected capabilities.

The US-based hires carried global responsibilities across:

01
VP Sales
02
Channel Sales
03
Channel Marketing
04
Demand Generation

Together, the four hires strengthened Asterra’s commercial organization across sales leadership, partner development and market growth.

The search challenge

Specialist markets. Builder profiles.

Each search required candidates who could combine enterprise-level experience with the ability to work hands-on inside a growing international company.

Relevant exposure to geospatial technology, water, infrastructure or closely related markets was essential.

Neach mapped the relevant talent markets extensively, prioritizing genuine sector relevance, builder mentality and alignment with Asterra’s global ambitions.

The partnership

Built through partnership.

Neach worked closely with Asterra’s people leadership throughout the searches. The relationship was grounded in full transparency, mutual trust and a shared commitment to attracting the right people.

Different functions. Different searches. The same close partnership.

The outcome

A commercial foundation already making an impact.

Asterra’s people leadership has confirmed that the hires have made a meaningful impact on both day-to-day execution and the company’s culture.

The four searches established complementary capabilities across sales, channels and marketing, creating a stronger US-based commercial organization equipped to operate globally and support Asterra’s next stage of growth.

Building a commercial team for global growth?

The first commercial hires in a new market carry outsized weight. Neach helps international leadership teams build the sales, marketing and channel talent needed for what comes next.

Start a conversation